Privacy Policy

1. Introduction

Tide Wellness ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

By using our website or services, you consent to the data practices described in this policy. If you do not agree with this Privacy Policy, please do not access or use our website or services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you place an order, create an account, use our dosing calculator, contact us, or otherwise interact with our website. This information may include:

• Name and contact information (email address, phone number, mailing address)
• Payment information (processed securely through third-party payment processors)
• Order history and purchase details
• Account credentials (username and encrypted password)
• Health and wellness information provided through our dosing calculator (weight, goals, experience level)
• Communications with our team (emails, contact form submissions)

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Pages viewed and time spent on pages
• Referring website addresses
• Date and time of visits

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze website traffic, and understand user behavior. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings, though disabling cookies may limit certain website functionality.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing, shipping, and customer service
• Account Management: To create and manage your account, including authentication and security
• Personalized Recommendations: To provide dosing calculator results and personalized protocol recommendations based on your inputs
• Customer Support: To respond to your inquiries, provide technical support, and address concerns
• Marketing Communications: To send you promotional materials, product updates, and educational content (with your consent, where required)
• Website Improvement: To analyze website usage, improve functionality, and enhance user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Fraud Prevention: To detect, prevent, and address fraudulent activity and security issues

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

4.1 Service Providers

We engage trusted third-party service providers to perform functions on our behalf, including payment processing, shipping and logistics, email delivery, website hosting, and analytics. These providers have access to personal information only as needed to perform their functions and are contractually obligated to maintain confidentiality and security.

4.2 Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Secure Socket Layer (SSL) technology for payment processing
• Regular security audits and vulnerability assessments
• Access controls and authentication requirements
• Employee training on data protection and privacy

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Order and transaction records are retained for a minimum of seven years to comply with Canadian tax and business record-keeping requirements.

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention and disposal policies.

7. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy of that information in a structured, commonly used format.

7.2 Correction

You have the right to request correction of inaccurate or incomplete personal information.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (such as legal record-keeping requirements).

7.4 Opt-Out of Marketing

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails or contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your orders and account.

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. Third-Party Websites

Our website may contain links to third-party websites, services, or resources. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete that information as soon as possible.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction. By using our website and services, you consent to the transfer of your information to Canada and other countries where we operate.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If we make material changes to this policy, we will provide notice through our website or by email, where appropriate.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Tide Wellness
Privacy Officer
Email: Available via contact form on our website

We will respond to your inquiry within 30 days of receipt.